ElevenLabs — TIME + ElevenLabs

TIME has partnered with ElevenLabs to integrate automated voiceovers on TIME.com, marking a significant step in their mission to enhance accessibility to trusted information. This collaboration, initiated by TIME's CTO Burhan Hamid in March 2023, leverages ElevenLabs' Audio Native technology, an embeddable audio player that generates voiceovers for articles and blogs, now live on selected articles. This innovation aligns with TIME's broader strategy of embracing emerging technologies to enrich the reader experience and maintain its commitment to journalistic excellence, exemplified by its decision to remove content paywalls in 2023. TIME, a century-old media brand reaching over 120 million people globally, continues to expand its influence through diverse ventures, including TIME Studios, TIME for Kids, and sustainability initiatives, all while fostering new avenues for audience engagement such as the recent voiceover feature.

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