ElevenLabs has introduced a new feature in their Studio product, allowing users to generate sound effects (SFX) using a Text to SFX model integrated into their longform editor. This functionality provides users with the ability to describe a sound and instantly receive four different sound generations to choose from, enhancing the depth and realism of audiobooks and scripts. The sound effects can either block other audio elements until they finish or play simultaneously, with adjustable volume levels for a seamless blend with voiceovers. ElevenLabs encourages users to explore these capabilities and create immersive soundscapes, while also highlighting other AI-driven innovations, such as an AI sales development representative that qualifies leads and voice cloning technology demonstrated in multiple Indian languages.