ElevenLabs — Introducing Flows, the AI creative canvas

Flows is a node-based creative platform within ElevenCreative that integrates image generation, video, Text to Speech, lip-sync, sound effects, and music into a unified visual workspace, aiming to streamline creative processes that are typically fragmented by manual edits and version control issues. It allows users to build and execute comprehensive creative pipelines by chaining models together, such as generating visuals, adding voiceovers, applying lip-sync, and scoring with custom music, all within one canvas. Flows supports creative testing at scale, enabling the generation of multiple assets by systematically swapping inputs, making it ideal for brands and marketing teams looking to build repeatable creative infrastructure. With over 35 integrated models, Flows eliminates the need for switching between platforms, offering a seamless experience for creators and marketers who can browse and adapt shared Flows or build new ones. An upcoming API will allow users to automate and scale asset generation programmatically, further enhancing the platform's utility.

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