ElevenLabs and Universal Music Group enter strategic agreement

ElevenLabs has entered a multi-year licensing agreement and strategic collaboration with Universal Music Group, marking its first partnership with a major record label and combining music licensing with AI product development. The companies plan to launch a separate AI-powered platform that will allow fans to create licensed remixes, mashups, alternate track interpretations, and personalized vocal experiences involving participating artists and songwriters. Both organizations emphasize responsible AI use, respect for human artistry, artist participation, rights management, and fair compensation, while also aiming to expand fan engagement, music discovery, and revenue opportunities. The partnership will additionally support future AI audio products and experiences, distinct from ElevenLabs’ existing Music API and ElevenMusic song-generation application.

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