Chess.com, the largest chess platform globally, has launched Play Coach, a feature designed to enhance the learning experience for over 225 million users by providing guidance from iconic chess personalities like Hikaru Nakamura, Levy Rozman, and Magnus Carlsen through ElevenLabs' Text to Speech and Voice Cloning technology. This initiative aims to make chess more accessible and less intimidating for beginners by offering a non-competitive, personalized learning environment, allowing players to practice and receive hints from familiar voices they follow on platforms like YouTube and Twitch. Building on previous successes with voice-led instruction, Chess.com has collaborated with ElevenLabs to ensure that the digital voices of the creators are authentic, enhancing the learning experience's engagement and trustworthiness. The project represents a step towards more interactive, personalized learning experiences, with Chess.com committed to demystifying chess and making it enjoyable for players of all levels.