BILD has partnered with ElevenLabs to make its primarily German-language podcasts available in English, using AI technology to expand its international reach. This collaboration leverages ElevenLabs' AI and Axel Springer's in-house audio AI, aravoices, to generate English versions of popular podcasts like "Ronzheimer" and "FC Bayern Insider," labeled transparently as AI-generated and accessible on platforms such as Amazon Music, Apple Podcasts, and Spotify. The initiative aims to enhance accessibility and broaden audience engagement by preserving the original voices and styles during translation. Axel Springer's aravoices, which began in 2020, generates over 2 million audio streams monthly for BILD and WELT, offering barrier-free access to journalistic content and boosting monetization through audio advertising. The partnership with ElevenLabs is part of Axel Springer's broader strategy to explore AI's potential in journalism and digital media expansion, as evidenced by their AI helper, Hey_, which has already answered over 45 million questions since its launch at the end of 2023.