Augie, a platform aimed at democratizing video creation, enables professionals to produce marketing videos without traditional production teams by turning scripts into polished content using pre-licensed assets from Getty Images. The integration of ElevenLabs' AI voices allows marketers to create videos with natural-sounding narration, eliminating the need for personal involvement in video production. Augie, one of ElevenLabs' earliest API partners, chose their text-to-speech model for its voice quality and ease of integration, leading to a significant portion of videos on the platform relying on AI-generated scripts and voices. This approach empowers creators to produce full videos without cameras or microphones, expanding their creative possibilities and global reach. The platform is currently enhancing its offerings with multilingual support and additional features, demonstrating how AI can scale creative output efficiently and serve as a model for product-led growth in the video production industry.