Audio Pitara, a podcast production company, has successfully launched "Dil se Dil tak," a daily romance podcast using AI-generated Hindi narration from ElevenLabs, which has gained significant popularity worldwide. Initially keeping the AI aspect a secret, the podcast's realistic voice quality surprised listeners and received positive feedback, leading to its recognition in various global and Indian podcast rankings and the 2025 HT Smartcast Podmaster Award for Best Use of AI in a Podcast. The co-founders, Tapan and Tapasya Gupta, view this success as a testament to the potential of AI in storytelling, allowing for creative and efficient production. Audio Pitara plans to expand its use of AI technology to create diverse audio content for various demographics, highlighting the transformative impact of AI on the podcasting and audiobook industries by enabling cost-effective, high-quality productions that reach a broader audience.