ARN Media experiments with AI radio hosts

ARN Media, one of Australia's largest networks, has introduced Thy, an AI radio host on the CADA network, using ElevenLabs' voice technology. Thy hosts a daily four-hour hip-hop show called "Workdays" and is designed to seamlessly integrate into CADA’s programming while maintaining the essence of traditional radio appeal. Thy's voice is based on an ARN Media finance employee who consented to have her voice used, and her synthetic version was launched within an hour of uploading voice samples. This initiative is part of ARN Media's broader experimentation with AI to explore new forms of creative expression without replacing human hosts. The AI-driven approach aims to enhance personalization and engagement for CADA's approximately 160,000 digital listeners. This move reflects a growing trend in the media industry, where companies like Audacy, Futuri, SuperHiFi, and Radio.Cloud are increasingly adopting AI for automating ads, podcasts, and other broadcasting tools.

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