ElevenLabs has announced a partnership with Sir Michael Caine, whose voice will be featured on the new Iconic Marketplace and ElevenReader app. The Iconic Marketplace is a curated platform that allows companies to access iconic talent for projects, focusing on a performer-first approach, which the entertainment industry has been seeking. In addition to Caine, over 25 other iconic voices, such as Dr. Maya Angelou and Alan Turing, are available. Sir Michael Caine emphasized that ElevenLabs' technology celebrates rather than replaces humanity by preserving and sharing voices, thus enabling new storytellers. CEO Mati Staniszewski highlighted the marketplace's role in ethically sourcing and licensing celebrity content, expanding opportunities for studios and talent. ElevenLabs has also partnered with agencies like CMG Worldwide to ensure collaborations are respectful and authentic, honoring cultural icons while embracing future opportunities.