Enhancing a Ghost website with ElevenLabs' Conversational AI widget can significantly improve customer engagement by offering interactive and lifelike support conversations. The integration process is straightforward, requiring either the Code Injection feature for a site-wide widget or the plus sign in the Ghost Editor for embedding it on specific pages or posts. Users need a paid Ghost plan or a self-hosted instance, access to the Ghost admin panel, and an ElevenLabs account to obtain the necessary JavaScript embed code. Common integration issues include incorrect code placement or script conflicts, which can be resolved by verifying the code and testing for conflicts. Advanced users can customize widget placement with CSS and ensure mobile responsiveness and cross-browser functionality. The process does not require coding experience, making it accessible for anyone looking to enhance their Ghost site with conversational AI capabilities.