Data is a crucial asset for businesses, providing insights that drive growth and value creation, and can be reused with minimal cost. The aim is to become a data-driven organization that leverages data for decision-making and discovers new opportunities for value creation, enhancing digital transformation and competitiveness. Data maturity is a key factor in this journey, defined by an organization's ability to use data to inform and automate decisions. The journey is divided into four stages: consuming and capturing data, analyzing it for actionable insights, exploring automation opportunities, and fostering a collaborative culture for transformation. Investment in appropriate tools, particularly those combining search and AI, is vital to extract value from diverse data sources, supporting real-time analytics, improving customer experiences, and enhancing operational resilience. The use of AI tools should be approached with caution regarding privacy and security.