Working in Generative AI (GenAI) at Elastic involves leveraging artificial intelligence to enhance search capabilities, allowing users to transform data into knowledge more effectively and efficiently. Serena Chou, a Product Manager at Elastic, emphasizes the company's commitment to integrating AI responsibly into its Search solution, ensuring that customers can intuitively apply GenAI to their private data. Elastic's machine learning teams have been instrumental in training models, managing them, and incorporating features like vector search into the platform, positioning the company well to meet diverse customer needs. Elastic's approach allows companies at different stages of their AI journey to benefit from its technology without the need for complete system overhauls. The focus is on providing a seamless and comprehensive search experience that combines AI with traditional information retrieval standards, ensuring relevance and accuracy. Elastic's ongoing investment in AI aims to offer innovations that enable fast and scalable search with precision, while maintaining a commitment to responsible AI use.