At ElasticON Global, Elastic's annual user conference, multiple sessions highlighted how financial institutions are leveraging Elastic to tackle data challenges and drive growth, with a focus on hyper-personalization, customer experience, and secure open banking. The conference featured insights such as Rabobank's use of Elastic to enhance customer engagement by offloading data from legacy systems and customizing transaction visualizations. Renan Martorelli and João Emilio discussed securing open banking APIs, emphasizing the need for well-managed, API-driven architectures to prevent vulnerabilities. Additionally, the Canadian Imperial Bank of Commerce (CIBC) demonstrated using the Elastic Stack for real-time analysis and compliance with regulatory reporting, while James Paul Pichardo Lezma shared strategies for building a cybersecurity program within the financial sector. Elastic encourages feedback and collaboration with its financial services partners to further accelerate outcomes using their technology.