Cybersecurity has evolved into a strategic business initiative that requires swift action and integration of the latest threat research to safeguard organizations effectively. The digital transformation, accelerated by the pandemic, and the emergence of new technologies like AI, IoT, multi-cloud, and 5G have heightened vulnerabilities, while cyber adversaries have become more sophisticated. Advanced organizations that optimize their cybersecurity research function tend to manage security risks better by keeping research in-house, using appropriate tools, and employing comprehensive monitoring to detect anomalies. Understanding the broader context of threats through threat intelligence further aids in making informed decisions. As regulations become increasingly intricate, it is crucial for organizations to embed cybersecurity research into their strategies to protect against evolving risks and safeguard sensitive data.