Advancements in generative AI are transforming the retail and consumer packaged goods (CPG) industry by enhancing productivity, customer engagement, and operational efficiency. Retailers and CPG companies using these technologies can differentiate themselves in a competitive market through improved inventory management, supply chain optimization, and personalized consumer experiences. McKinsey reports highlight 63 potential use cases of generative AI, with significant economic benefits across industries, particularly in customer operations, marketing, software engineering, and R&D. Elastic's Elasticsearch Relevance Engine™ is a tool designed to enhance AI-driven search capabilities, integrating with large language models to improve search relevance and data security. While generative AI offers substantial opportunities for innovation, it also necessitates careful consideration of privacy, security, and workforce skill development to mitigate associated risks.