The automotive industry is undergoing a significant transformation driven by changes in consumer behavior, mobility preferences, and technological advancements in connectivity and AI. This shift is projected to result in a massive increase in revenue from "as-a-service" business models by 2035. To adapt, automakers are enhancing supply chain visibility and adopting software-defined vehicles to meet evolving customer expectations, despite challenges such as supply chain constraints and the need for continuous software upgrades. The proliferation of connected cars, expected to surpass 400 million by 2025, brings increased security risks due to the massive amount of data they generate and the complex software systems they contain. As a response, automakers are prioritizing cybersecurity measures, adhering to international regulations, and incorporating DevSecOps processes to mitigate potential vulnerabilities. Additionally, unifying data across the automotive value chain and leveraging machine learning can help manufacturers optimize operations and accelerate the deployment of new services, ultimately positioning themselves as transformative companies in the industry.