Elastic has initiated a community engagement activity called #ElasticSnap, inviting participants to share photos of themselves wearing Elastic-branded gear in various global locations. This tradition, rooted in the company's distributed nature and inspired by its CTO's preference for black t-shirts, aims to visually connect Elastic's widespread community. As Elastic{ON} 16, a major gathering for Elasticsearch users, approaches, the campaign seeks to showcase the community's spirit by collecting high-resolution images of people using Elasticsearch or working on Elastic Stack projects. Participants can submit their photos via email or Twitter using the hashtag #ElasticSnap, with a chance to win an Elastic cluster t-shirt, encouraging creativity and public sharing.