In response to Google's decision to discontinue Google Site Search (GSS) by April 1, 2018, many businesses are transitioning to Elastic Site Search, a solution developed by Elastic after acquiring Swiftype. Elastic Site Search, which is built on Elasticsearch, is praised for its ease of use, robust features, and support from experienced search engineers, making it a suitable alternative for former GSS users. When choosing a replacement for GSS, it is important to consider factors such as content ingestion, ease of implementation, scalability, search analytics, and customer support. Elastic Site Search offers a straightforward migration process from GSS with a 14-day free trial to test its capabilities, allowing users to index data via a web crawler or API, customize search results, and implement a highly customizable search interface. Trusted by major companies like AT&T and Lyft, Elastic Site Search provides a reliable and advanced site search solution, supported by a team of specialists to assist with the migration process.