ITV, the UK's oldest commercial TV network, has integrated the Elastic Stack into its operations to modernize its content distribution infrastructure, particularly focusing on non-aerial platforms like the ITV Hub. The challenge of managing disparate logging systems across multiple legacy and new products led ITV to adopt a unified logging solution using the Elastic Stack, which includes Elasticsearch, Kibana, and Logstash. This integration has streamlined log management, enabling the creation of shared dashboards for both development and operations teams, thus enhancing visibility and collaboration. Initially tested and adopted by ITV's Common Platform team, the Elastic Stack is now central to ITV's operations, handling millions of log entries daily and supporting over 11 million users on the ITV Hub. This strategic move has not only improved operational efficiency but also facilitated real-time data visualization and error reporting, reflecting ITV's commitment to leveraging advanced technology for competitive advantage. Efstathios Xagoraris, a Platform Engineer at ITV, has been pivotal in this transformation, advocating for the Elastic Stack's adoption to ensure a scalable and cohesive logging framework across the company.