In a blog post from Elastic{ON} 2017, the authors discuss the creation of an operational analytics demo using the Elastic Stack to enhance the attendee experience and improve future events. The demo utilized real-time data from the conference, such as wireless network traffic to track crowd movement and sentiment feedback from attendees on session quality. The data was ingested using Elasticsearch, combining inputs from SNMP polling, Packetbeat, and Logstash pipelines, to provide insights into session popularity and network usage. The blog highlights the challenges of capturing and processing this data, particularly concerning privacy concerns and the accuracy of location-based analytics. The authors detail the technical setup, including the use of Ruckus wireless access points and a Juniper switch, and how they enriched the data with session topics and geo-information. The ultimate goal was to identify trends and improve event planning by correlating network traffic with session engagement, with future blog posts promising to explore data visualization techniques using Kibana.