Nine Publishing, a prominent Australian news corporation with a 185-year history, undertook a significant overhaul of its infrastructure to maintain a competitive edge in the digital age, characterized by challenges from numerous online content creators. By adopting the Elastic Stack, Nine reimagined its content management and business insight systems, focusing on search solutions, centralized application search, logging, and analytics. Using Elasticsearch, Beats, Logstash, and Kibana, the company enhanced its ability to provide quick and relevant search results, offer content performance analytics, and improve security and reporting. The new system, led by principal systems engineer Michael Lorant, embraced a startup mentality, allowing for flexibility, agility in daily releases, and reduced costs. It incorporated best practices for node design and maintenance, such as using Logstash to create small, manageable data pipelines, enabling efficient data processing and system optimization.