NewCo is a festival series founded by John Battelle that celebrates innovation and transformation in the business world by organizing city-specific events across North America, Europe, and Latin America. These festivals serve as a platform to connect entrepreneurs and businesses, fostering a community of inspiration and learning. Elastic is participating in NewCo London 2019, opening its Covent Garden office to the public on March 14 to showcase its work in search and security analytics and engage with attendees. The event will feature discussions from Elastic's team, including Territory Manager Dean Prosenica, Client Success Manager Jared Hall, and Machine Learning Lead Sophie Chang, highlighting collaborations with companies like Netflix, Tinder, and Uber. Elastic emphasizes the importance of collaboration and community engagement to drive innovation and address consumer and organizational needs, aligning with NewCo's mission to connect agents of positive change in society.