Handling duplicate log entries from noisy applications is a significant challenge for SREs, as these duplicates overwhelm centralized logging platforms, consume storage, and induce alert fatigue. To address this, the blog discusses techniques for log deduplication using various Elastic Stack tools, including Logstash, Beats, and Elastic Agent. Elasticsearch automatically generates a unique ID for each document unless specified otherwise, but duplicate entries can still occur due to retry mechanisms or misconfigurations. The article explores different strategies, such as using unique IDs, hashing with fingerprint processors, and event aggregation, to manage duplicates effectively. Each method has its trade-offs, such as processing overhead or potential data obfuscation, and the choice depends on specific use cases and performance considerations. The blog also highlights the importance of carefully selecting attributes for deduplication to balance between reducing noise and retaining critical alerts.