Liselot Poppink, Consulting Director for Europe, Middle East, and Africa at Elastic, shares her journey and experiences as a woman in the tech industry, emphasizing the importance of freedom and responsibility in the workplace. Initially, Poppink faced challenges and skepticism in her studies and early career due to gender biases, but she persevered and transitioned from programming to consulting, drawn by the opportunity to engage directly with clients and improve IT communication. She joined Elastic after being attracted by its culture of transparency and growth, where she now leads a consulting team that helps clients maximize the value of Elastic's products. Poppink highlights the supportive environment at Elastic, which values innovation and personal growth, and she advises women in tech to remain confident, seek feedback, and pursue what energizes them.