Katy Sue Wright, the Director of Elastic{ON} Events at Elastic, oversees the planning and execution of approximately 30 events annually, including the Elastic{ON} User Conference and its Tour events. These events are designed to engage users by providing product updates, answering questions, and fostering community, with the Tour events being particularly effective in reaching diverse cultures by offering localized, single-day programs. Wright's path to becoming an events expert was unconventional; she initially aspired to be a lawyer but found her passion for event planning through organizing large gatherings during her youth and coordinating events in a sorority. Her role allows her to travel extensively and connect with Elastic's global teams, enhancing her understanding of different cultures and building a strong sense of community within the company. Her favorite events include memorable moments like hosting a keynote in Dutch at an Amsterdam Tour stop, which highlighted the unique opportunities her position affords. She values the familial atmosphere at Elastic, which contrasts with the large corporate environments she feared when starting her career.