Elastic is enhancing its support for Kubernetes through advancements in observability and orchestration, focusing on addressing key challenges such as data silos, visibility in hybrid environments, and traditional pricing models. By integrating tools like Prometheus and Jaeger with Elastic Observability for Kubernetes, Elastic is providing a unified and flexible data layer for logs, metrics, and traces, optimized for containerized environments. The Elastic Cloud on Kubernetes (ECK) offers a streamlined approach to deploying and managing Elasticsearch, supporting seamless orchestration and full-lifecycle control. Elastic's commitment to innovation is further demonstrated by its involvement with the Cloud Native Computing Foundation and its continued development of integrations and tools that facilitate effective monitoring and security across cloud-native applications, ensuring users can efficiently manage and secure their Kubernetes deployments while maintaining control over their observability and security operations.