In the competitive landscape for IT talent exacerbated by the Great Resignation of 2021, CIOs must go beyond offering competitive salaries and benefits to attract and retain top professionals. Experienced IT practitioners emphasize the importance of organizational purpose, culture, and shared values, along with visible progress on diversity and ESG goals, as key factors in recruitment efforts. Career growth opportunities, leadership style, and a positive work environment are also critical, with professionals seeking autonomy in their roles and alignment with company values. While flexible work arrangements and stock options are attractive, the primary draw for IT workers is engaging work that aligns with their personal goals and allows for professional development. Ultimately, the opportunity to work on meaningful projects with empathetic leadership and minimal bureaucratic barriers is seen as ideal.