Current users of Swiftype App Search can migrate to Elastic Cloud to take advantage of improved performance, flexibility, scalability, and easier log and analytics management. The process involves automating the transfer of engines from Swiftype to Elastic Cloud using Python scripts and APIs, ensuring that the engines on Elastic Cloud mirror those on Swiftype. Key steps include downloading engine metadata, creating new engines on Elastic Cloud, optionally backfilling documents, and migrating search settings, curations, and synonyms. Users must also manually migrate result settings and user roles, switch client applications to Elastic Cloud, and ensure data parity between the old and new engines. Elastic offers consulting services for complex migrations, and interested users can explore a free trial or a webinar for further guidance.