How to make progress on managing unstructured data

Organizations today struggle to leverage unstructured data, with less than 20% of it being used for actionable business insights, according to Boris Evelson, a Forrester analyst. A study by Forrester Consulting, commissioned by Elastic, found that managing unstructured data is a top challenge, with search-powered technology offering a solution by unifying, visualizing, and scaling data. Information silos hinder data utility, and search-powered technology can integrate structured and unstructured data, aiding digital transformation, which 84% of organizations pursue. Visualization and machine learning enhance data insight extraction, enabling real-time adaptability. The cloud plays a crucial role in scaling data management, with 85% of respondents valuing high storage capacity and cloud-based platforms for search-powered solutions. The shift from data-driven to insights-driven business models emphasizes transforming data into actionable insights, with 83% of organizations acknowledging the role of search-powered technology in accelerating decision-making and influencing tangible business outcomes.

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