How to get actionable insights from data

Companies are increasingly inundated with data from various sources, creating challenges in managing, securing, and utilizing this information effectively. A survey by Elastic and ThoughtLab highlights that many organizations struggle with data management, particularly in integrating siloed data and using it to enhance customer experiences. The survey identifies "data leaders" as companies that have successfully developed modern data infrastructures and cultures, enabling them to extract significant value from their data, which results in improved revenue, innovation, and decision-making. These leaders employ strategies such as building unified IT platforms, leveraging advanced technologies like AI and machine learning, and fostering a data-driven culture. Examples include Danone's cloud-based data lake, AT&T's use of search technologies, and Putnam Investments' machine learning models, all of which illustrate how data can be operationalized to drive business growth and efficiency.