Elastic’s Federal Sales Director Kathy Hsu thinks authenticity is important in sales. Hear why.

Kathy Hsu, Elastic’s Federal Sales Director, emphasizes the significance of authenticity in her sales approach, especially within the federal space, where understanding and supporting customer missions is vital. Her journey began in Silicon Valley, working at Apple and a startup, which ignited her passion for tech sales and serving federal agencies like the Department of Defense and the Intelligence Community. At Elastic, she leverages her skills and relationships to deliver mission support, remaining authentic to foster trust with clients. As an Asian American woman in a typically underrepresented field, she has focused on developing a personal brand that stands out, while also balancing her role as a new mother. Hsu’s dedication to authenticity has allowed her to connect deeply with clients and earn their trust, which she views as crucial in the federal business landscape.

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