Elastic has been recognized as the 2024 Google Cloud Partner of the Year for Technology: Marketplace – Data & Analytics, marking its fourth win. This accolade highlights Elastic's contributions to helping customers achieve significant outcomes with Google Cloud, particularly in areas such as generative AI, Marketplace integration, and joint marketing initiatives. Elastic's collaboration with Google Cloud has resulted in innovations like the Elasticsearch Relevance Engine™ (ESRE), enhancing search capabilities by integrating AI with Elastic's text search. The partnership focuses on improving retail search experiences using generative AI and Vertex AI, enabling retailers to implement retrieval-augmented generation (RAG) for more accurate and contextual customer interactions. Additionally, Elastic's AI Assistant enhances security operations through natural language processing and integration with Google Cloud's Vertex AI, supporting diverse language models like Sec-PaLM and Gemini Pro 1.5. Elastic continues to facilitate data ingestion and search via Google Cloud's Marketplace and Console, simplifying access to its tools for customers with extensive data needs. The partnership's global marketing efforts have successfully raised customer awareness, reflected in the increased procurement of Elastic solutions through Google Cloud Marketplace.