Elastic Search 8.10 introduces advanced personalization capabilities and an expanded connector catalog, enhancing its search functionalities. The new version allows users to customize search results with tailored query rules, offering more control over the display of documents based on defined criteria and contextual information such as geolocation and demographics. The introduction of a Synonyms API simplifies the process of managing synonyms by enabling programmatic updates without interrupting service. Additionally, the connector catalog is expanded to support a variety of knowledge and communication systems, including Google Drive, Salesforce, OneDrive, GitHub, Gmail, and Slack, facilitating direct data ingestion and enhancing unified search experiences. These features, available on Elastic Cloud and for self-managed setups, aim to improve the efficiency and accuracy of search experiences across different platforms and data sources.