Liferay's partnership with Elastic, formed in 2015, has significantly enhanced its digital experience platform by embedding Elasticsearch, providing advanced search capabilities tailored to the unique needs of enterprise customers. This collaboration allows Liferay to offer sophisticated search functionality with better scalability, cluster replication, and failover capabilities, essential for complex business environments. As an Elastic OEM partner, Liferay benefits from vendor-backed support, enabling it to meet market demands efficiently while reducing internal development costs. The partnership has simplified procurement processes, offering customers a streamlined experience and attractive pricing, which in turn has driven revenue growth for Liferay. The integration of Elasticsearch as the default search server in Liferay's platform supports a flexible, low-code configuration and personalized content management, enhancing the customer experience. The partnership also opens avenues for future collaborations, particularly in AI search experiences, positioning Liferay well for evolving technological advancements.