Software services are integral to modern businesses, necessitating service reliability to meet user expectations and maintain competitive advantage. The blog discusses the critical role of Site Reliability Engineering (SRE) and incident response, emphasizing the use of Elastic Observability to ensure service reliability and minimize downtime. SRE involves maintaining service level objectives through metrics like availability, latency, quality, and saturation, while incident response encompasses the lifecycle of prevention, discovery, and resolution of service disruptions. Elastic Observability enhances this process by providing continuous monitoring, alerting, and a unified search experience to quickly address and resolve incidents. It uses the Elastic Common Schema for standardized data management, offering integrations with various data sources to streamline incident response in complex, distributed environments. The blog illustrates how Elastic Observability aids in reducing mean time to resolution and safeguarding service reliability through practical examples and highlights its success stories, such as Verizon's significant reduction in MTTR using Elastic's solutions.