Founded in 2012, Elasticsearch has grown significantly beyond its initial focus on search, evolving into a suite of products that provide diverse data insights and analytics capabilities. By 2015, the company had expanded its offerings to include five additional products, serving a wide array of use cases across industries, including healthcare, seismology, financial services, and space exploration. This expansion prompted a rebranding to "Elastic" to better reflect the versatility and utility of its solutions. The company also announced the acquisition of the Elasticsearch SaaS provider Found, which enhances their ability to manage multiple clusters through both SaaS and on-premise solutions. Elastic aims to support its growing user base by offering a centralized management infrastructure, catering to an increasing number of organizations deploying multiple ELK clusters for various purposes. This strategic shift and the rebranding underscore Elastic's commitment to innovation and adaptability in handling large volumes of data while inviting users to join their ongoing journey.