CreatorIQ, a SaaS marketing platform, leverages Elasticsearch Service on Elastic Cloud to enhance its search capabilities for identifying suitable social media influencers for brands, moving away from their initial SQL database setup which was inadequate for the growing influencer marketing industry. Initially struggling with limited resources, CreatorIQ found Elastic Cloud's comprehensive support, machine learning, and security features superior to AWS Elasticsearch Service, helping them manage the complexities of social media API changes and reindexing challenges. The transition enabled CreatorIQ to focus on their core competencies of social media analysis and workflow management, while also ensuring reliable service delivery through Elastic's support, which proved crucial during critical times, such as a cluster failure before a major client demo. This move not only improved their operational efficiency but also led them to upgrade to a Gold subscription with Elastic, providing better resource allocation and response times essential for meeting their service level agreements.