Elastic promotes success and leadership through the Beehive model, which outlines specific behaviors that align with their foundational principles, known as the Source Code. The Beehive emphasizes self-leadership and is exemplified through five characteristics: being kind, understood, smart, bold, and well, each accompanied by specific behaviors such as empathy, collaboration, agility, fearlessness, and lifelong learning. This model extends beyond individual learning and development, influencing recruitment, talent assessment, and managerial practices, where a flipped version focuses on leading others and the business. Elastic has integrated the Beehive into their learning resources, offering courses that help employees develop relevant skills. This approach is designed to empower employees to take charge of their career growth and embodies Elastic's commitment to fostering an inclusive and successful workplace.