Audi Business Innovation (ABI) leverages Elasticsearch Service to streamline software development for brands like Audi, Volkswagen, and Porsche, significantly enhancing their capabilities in autonomous driving, electric vehicles, and in-car digital experiences. With the shift from a single on-premises Elasticsearch cluster to the scalable and flexible Elasticsearch Service available on AWS, Google Cloud, and Microsoft Azure, ABI can focus on developing software rather than managing infrastructure. This transition allows them to efficiently store and analyze 29 terabytes of log files, quickly addressing software issues to maintain a seamless customer experience, including the ability for customers to purchase in-car digital features post-purchase via mobile phones, car dashboards, or the web. Elasticsearch Service's low operational costs, high performance, and automation allow ABI to provide each application with its own Elasticsearch cluster and Kibana instances, fostering innovation while staying true to their motto of moving people and shaping the future.