Elastic has launched its online store, making it possible for fans and community members to purchase branded merchandise such as stickers, t-shirts, and custom-designed socks inspired by the open-source project Kibana. Previously, Elastic merchandise was only available at meetups, conferences, or Elastic{ON} events. To celebrate the opening, the store is offering a limited-time 20% discount on Elastic socks, which are uniquely designed by Sock Club. Core Elastic stickers are available for free, with customers only needing to cover shipping costs. The company encourages fans to stay updated on new products and promotions by following Elastic on social media platforms like Twitter, Facebook, and LinkedIn.