The telecommunications industry is increasingly integrating artificial intelligence (AI) to enhance customer experiences and optimize operations, yet many leaders face challenges in managing and utilizing their vast data effectively. Despite the potential of AI, a significant number of leaders in telecommunications, technology, and media industries struggle with real-time, scalable data use, with only 34% leveraging data insights daily for business decisions. To address this, 61% of executives are prioritizing investments in data analytics and data science tools. Generative AI is rapidly gaining traction, with 88% of C-suite executives planning to invest in or having already invested in it for applications such as chatbots and network optimization. However, the effectiveness of AI applications hinges on a robust data strategy that ensures all data types are accessible and analyzable, emphasizing the necessity of a unified data view to avoid fragmented insights.