3 real-world generative AI strategies for executives

Companies eager to implement generative AI often struggle due to a lack of executive sponsorship and strategic alignment, with most AI projects not progressing beyond pilot stages. Elastic successfully navigated these challenges by embedding generative AI into workflows and addressing specific issues in customer support, employee productivity, and security operations. The company developed three key AI-driven solutions: a Support Assistant that significantly improved customer service efficiency and satisfaction, ElasticGPT that enhanced employee productivity by enabling faster information retrieval, and an AI Assistant for Security that increased threat intelligence output while freeing up analysts' time. These initiatives, championed by IT leaders, demonstrated measurable returns on investment shortly after launch, showcasing the potential of AI when integrated into business processes and backed by executive support.