Season 1, Episode 3: Why Our Data is Wrong by 30%?
Blog post from Edgee
In the third episode of a series by co-founder and co-CEO Gilles Raymond, the discussion focuses on the challenges digital companies face in data collection, revealing that up to 60% of usage data can be missing due to various hurdles. These challenges include stringent consumer privacy laws requiring user consent, the widespread use of ad blockers that prevent data uploads, and web performance issues leading to significant data losses. The episode emphasizes that while client-side data collection is fraught with these obstacles, server-side data collection could offer a more reliable and secure solution. To address these challenges, the upcoming Data Loss Estimation tool will enable companies to better understand and quantify the gaps in their analytics, and new components like Google Analytics, Amplitude, and Segment will soon be available to enhance data integration.
No tracked trend matches for this post yet.
Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.