Edge First-id, a start-up founded in 2022, has launched the First-id Component on Edgee, a solution designed to help brands, media companies, and advertisers regain control over their first-party data without the need for cookies or extensive coding. This innovation arises amidst the decline of third-party cookies, browser restrictions, and the rise of ad-blockers, which have complicated traditional data tracking methods. By integrating First-id’s deterministic cookieless identifier with Edgee’s edge components, this solution offers a streamlined process that allows for fast activation and strong compliance while maintaining user privacy. It supports over 250 premium brands, allowing them to manage data across all domains efficiently, immune to common blocking mechanisms, and in compliance with privacy regulations like GDPR. The edge-native approach enhances ad monetization, targeting, conversion measurement, and interoperability, providing clear benefits for media companies, e-commerce brands, and agencies. The First-id Component is now accessible in the Edgee Component Registry, promising improved audience recognition and marketing performance.