Upsun, a multi-cloud application platform, successfully addressed its challenges in tracking user interactions and attribution accuracy by implementing Edgee's edge-based, first-party data collection platform. This solution enabled Upsun to overcome visibility issues caused by ad blockers and privacy-focused browsers, particularly among its technical audience of developers. As a result, Upsun experienced a significant 4.8x increase in monthly visits, improved CPC attribution accuracy by 5x, and achieved a 63x higher conversion rate for webinars. Edgee's platform allowed Upsun to capture all user interactions across various channels while ensuring compliance with regulations such as GDPR, leading to smarter ad spend allocation and enhanced strategic decision-making. Consequently, the company gained a comprehensive understanding of customer journeys, enabling it to optimize and scale its marketing efforts effectively.