Capturing complete data, the foundation for smarter decisions and accurate attribution insights

20 Minutes, a leading French online news outlet, enhanced its data accuracy and site performance by implementing Edgee's edge-based data collection solution. This approach allowed them to track 100% of user interactions, even in environments with ad blockers and privacy restrictions like Safari's Intelligent Tracking Prevention, while ensuring GDPR compliance. By removing multiple JavaScript SDKs, the publisher improved its Core Web Vitals by 2x, leading to a smoother user experience and a 19% increase in tracking accuracy. As a result, 20 Minutes regained complete attribution visibility across various channels and achieved a 16% uplift in paid attribution, ultimately boosting their organic site ranking by two places and solidifying their competitive advantage among France's top news outlets.

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