My Adventure in Data Engineering

Ido, an engineer at Earthly, shares his experience in implementing a self-sign-up feature and adopting a data-driven approach to improve user onboarding and engagement. Facing initial challenges with traditional analytics tools, Ido explored specialized solutions like Funnel Story and Hex to better understand and visualize the user journey from sign-up to active participation and payment. By tackling issues such as messy data and the need for custom data models, he highlights the importance of using a mix of analytical tools to refine the onboarding process and enhance user experience. This data-driven approach not only improved user retention but also helped Earthly transition new users into paying customers, emphasizing the significance of continuous learning and adaptation in product development.