The text explores the complexities of software development incentives, particularly in enterprise and open-source environments, and how they affect product features and pricing strategies. It recounts the author's experience with an enterprise learning management system, highlighting how feature requests often lead to increased complexity driven by users and market demands. The author reflects on how the enterprise software market traditionally incentivized feature accumulation, often at the expense of simplicity. The narrative then shifts to discuss the nuanced incentives in open-source and commercial software models, using Earthly and TailScale as examples. Earthly's approach to monetization focuses on SaaS features rather than feature-based pricing, which allows open-source contributions without compromising commercial interests. The text critiques common CI pricing strategies that disincentivize improvements in build efficiency, proposing seat-based pricing as a potentially fairer alternative. The author concludes with a broader reflection on how misaligned incentives can lead to undesirable outcomes in both enterprise and development tool contexts.