Continuous Integration and Continuous Deployment (CI/CD) have evolved from manual processes to sophisticated systems like Jenkins, CircleCI, and GitHub Actions, fundamentally changing software delivery by increasing release frequency and improving build consistency. However, the complexity and maintenance challenges of these systems, especially Jenkins, have highlighted the need for innovation in CI/CD, an area that hasn't seen significant advancements in over a decade. Advanced build systems like Bazel, Pants, and Buck offer performance improvements through caching and parallelization but remain largely inaccessible due to their complexity and resource requirements. The focus has shifted to enhancing Developer Experience, emphasizing usability, productivity, and ease of adoption, thereby democratizing access to effective CI/CD tools. In response, Earthly Cloud has been launched as a SaaS build automation platform that aims to provide consistent and fast builds with a modern developer experience accessible to companies of all sizes, offering a free tier with 6,000 build minutes per month to encourage widespread adoption.